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Reading: MediaCom Named The World’s Most Successful Agency Network By COMvergence
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B&T > Media > MediaCom Named The World’s Most Successful Agency Network By COMvergence
Media

MediaCom Named The World’s Most Successful Agency Network By COMvergence

Staff Writers
Published on: 1st March 2019 at 10:48 AM
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MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

MediaCom’s net gains of $2.2bn in new business billings (which includes $2bn in the top 12 countries) factors in $893m of retained business.

Key account wins for MediaCom during this period included adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.

The COMvergence report assesses more than 2,250 media account moves and retentions across 34 countries totalling $30.4bn.

In addition to topping the global table, MediaCom was the most successful agency in North America and APAC.

This performance maintains MediaCom’s incredible growth of the last two years.

In 2017, COMvergence reported that the agency won $2.1bn of new business billings, winning clients such as PSA Peugeot Citroën, Walgreens Boots Alliance, Richemont and Falabella.

Stephen Allan (feature image), MediaCom’s Worldwide Chairman & CEO said: “This is a really fantastic result and one we are very proud of.

“At MediaCom, we believe in putting people first to get better results – for us and our clients – and our consistent performance over the last year goes some way to proving that we are delivering on this promise.

“We’re going to continue working hard to stay at the top in 2019 and keep growing our clients’ businesses!”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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