Tom Robinson Appointed MediaCom’s Head Of Content Strategy

Tom Robinson Appointed MediaCom’s Head Of Content Strategy
SHARE
THIS



MediaCom has announced the appointment of Tom Robinson, currently SEO Director, as head of content strategy and distribution.

With over seven years of industry experience, Robinson has been successful in developing MediaCom’s SEO team since his tenure with the ‘Content & Connections Agency’ began in November 2011. His wide array of achievements have included the effective merge of the SEO and Social teams within MediaCom’s specialist division, MediaCom Beyond Advertising (MBA), to form one working group.

Within his new remit, Robinson will be responsible for launching a combined content distribution team nationally which will be focused on a collective approach to the distribution of content across owned and earned media. Reporting directly to Gemma Hunter, executive creative director and head of MBA, Robinson will focus on the delivery of content strategies and will also oversee distribution across branded websites, blogs, VoD platforms and social media.

In alignment with MediaCom’s positioning as the ‘Content & Connections Agency’, Robinson will lead content strategy and distribution ensuring delivery of not just individual channel efficiencies, but also a connected communications system by ensuring appropriate content distribution planning and systems are in place across MediaCom Australia offices.

Gemma Hunter, executive creative director and head of MBA said, “Tom has been a driving force in MBA’s direction and innovative approach. His strategic thinking combined with technical knowledge and his ability makes him a force to be reckoned with in content marketing. He’s always looking to the future and how we can deliver best in class work for our clients and their audiences.”

Robinson said of his promotion, “I am extremely proud to have been offered this role. With the recent rollout of our new service offering, and the greater focus that clients are placing on understanding the role of content in 2015, I’m very excited about the future here at MediaCom and that of MBA.”

Please login with linkedin to comment

agency Gender Equality Instagram ads

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine