MediaCom Melbourne has been selected to help Munchkin, a baby product company making tracks in the US with its 100 per cent grass-fed infant formula, as it prepares to launch in Australia later this month.
Tasked with developing their new market entry strategy, MediaCom will also assist with media planning and buying across digital and traditional channels, performance reporting and analytics.
The activity is the brand’s first foray into the Aussie market, with products already sold in over 45 countries and nabbing a swag of accolades.
Munchkin chief executive officer Steven Dunn said, “We chose MediaCom as our media partner because of their innate knowledge of the Australian media landscape and their proven experience with FMCG.
“In addition, we know parents are researching and purchasing online more and more, so we needed an agency that had digital at the heart of everything they do.”
Willie Pang, chief digital officer of MediaCom, added, “The market for infant formula is cluttered and littered with regulation.
“Munchkin needed an agency partner to cut through the confusion and deliver a comprehensive, digitally led strategy to bring their innovative, yet unknown, brand to market. We’re excited to work with Munchkin and drive some fresh thinking within the category.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]