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Reading: MediaCom Snags Rights To Launch New US Baby Brand Munchkin
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B&T > Marketing > MediaCom Snags Rights To Launch New US Baby Brand Munchkin
Marketing

MediaCom Snags Rights To Launch New US Baby Brand Munchkin

Staff Writers
Published on: 20th June 2016 at 3:48 PM
Staff Writers
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MediaCom Melbourne has been selected to help Munchkin, a baby product company making tracks in the US with its 100 per cent grass-fed infant formula, as it prepares to launch in Australia later this month.

Tasked with developing their new market entry strategy, MediaCom will also assist with media planning and buying across digital and traditional channels, performance reporting and analytics.

The activity is the brand’s first foray into the Aussie market, with products already sold in over 45 countries and nabbing a swag of accolades.

Munchkin chief executive officer Steven Dunn said, “We chose MediaCom as our media partner because of their innate knowledge of the Australian media landscape and their proven experience with FMCG.

“In addition, we know parents are researching and purchasing online more and more, so we needed an agency that had digital at the heart of everything they do.”

Willie Pang, chief digital officer of MediaCom, added, “The market for infant formula is cluttered and littered with regulation.

“Munchkin needed an agency partner to cut through the confusion and deliver a comprehensive, digitally led strategy to bring their innovative, yet unknown, brand to market. We’re excited to work with Munchkin and drive some fresh thinking within the category.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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