MediaCom Melbourne has announced the appointment of Luc Meritan as group business director in Content and Connections Planning.
With over 11 years of fast paced media agency experience in London, French native Meritan joins MediaCom from previous employer Carat. Meritan’s vast array of responsibilities across FMCG giant Mondelez including: digital acceleration for Philadelphia Europe, implementation of connections planning for coffee brands such as Tassimo, and the development of new processes to integrate best in class econometric modelling with planning.
Meritan’s tenure is effective immediately, reporting directly to MediaCom Melbourne’s general manager, Anny Havercroft and will be responsible for designing and implementing the digital acceleration agenda for some of the Content and Connections agency’s key clients to further increase the impact of media on client businesses.
Anny Havercroft, general manager, MediaCom Melbourne said of the appointment, “We’re excited to have someone of Luc’s experience and calibre join our agency. His background in digital and data analytics grounded in connections planning positions him well to lead our clients in delivering effective and progressive work.”
Meritan said of his appointment, “This is an exciting time to work with an agency with such momentum and potential. I have a great team with confirmed talents who’ve produced award-winning work this year, so we will build on these achievements and continue to push the boundaries of how transformative media is for our clients. I’m looking forward to working with the team to produce excellent work revered by both the media industry and clients.”
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