MediaCom And Cub’s Great Northern Brewing Co. Partner With Nat Geo To Find True North

MediaCom And Cub’s Great Northern Brewing Co. Partner With Nat Geo To Find True North
SHARE
THIS



MediaCom and Great Northern Brewing Co. (GNBC) have partnered with National Geographic and Outback Wrangler star Matt Wright to create True North; a national content lead campaign created to raise awareness of GNBC as the perfect beer for any outdoor occasion.

As a brand, CUB’s Great Northern is synonymous with celebrating ‘the good life’ and understands that from time to time, everyone needs time to get away and reconnect with mates in the great outdoors.

True North is a captivating three-part content series that will run on National Geographic, across Foxtel and online with bespoke content created for Facebook, Instagram and YouTube.

Created and produced by MediaCom’s specialist division, MediaCom Beyond Advertising (MBA) in collaboration with National Geographic, True North showcases an exceptional partnership which embraces a passion for the outdoors and storytelling.

 

True North tells the story of ‘The Mates Getaway’; a time to unwind, switch off from any of life’s distractions, head off road and catch up with the boys around the campfire. Accustomed with wrangling crocs and mustering cattle on a daily basis, GNBC gives Outback Wrangler’s Matt Wright and his mates, Willo and Jono, the opportunity to enjoy a well-deserved break, to experience going off- the grid and catching up around a campfire with some cold beers.

Shot in Northern Queensland by National Geographic, True North showcases mesmerising scenery combined with engaging storytelling, bringing to life the essence of the brand

Michelle Gazzola, marketing manager, for Great Northern said, “We’re pleased this partnership hits the mark for Great Northern and Matt is a great ambassador for this beer which has been one of the fastest growing new products in CUB’s history.”

Gemma Hunter, global executive creative director & head of MediaCom Beyond Advertising Australia said, “When we look for partnerships, we always seek a true and natural fit that allows us to bring a brand’s story to life in a unique and compelling way for the audience.

“Outback Wrangler’s Matt Wright and his friends Willo and Jono were the most natural and authentic fit for the True North story which we jointly created. Not only did the boys get the brand story and love the product, they naturally live the story of valuing quality time with their mates in the great outdoors.”

Matt Wright, star of National Geographic’s Outback Wrangler added, “I’m thrilled to be a part of the True North series. Getting away from it all and spending time with your mates is a really important part to life and it’s great to see that GNBC and National Geographic reflect that.”

“Partnering with GNBC and MediaCom on True North has provided the perfect opportunity for us to take viewers on a new adventure with Outback Wrangler’s Matt Wright. True North tells Matt’s story of the ultimate mates getaway through a series of unique content pieces, specifically created to reach a wider audience across National Geographic’s multiple platforms” said Julia Scales, director of advertising and partnerships, Fox Networks Group.

True North will air on National Geographic on December 4, 25 and January 15 2017 and will be each accompanied by bespoke content pieces tailor made for viewing on Facebook, YouTube, Instagram and programmatic.

CREDITS:
Carlton United Breweries (CUB):
Marketing Manager GNBC: Michelle Gazzola
Assistant Brand Manager GNBC: Laura Mescher
Brand Director Contemporary Beer: Paul Reason
VP Marketing Australia: Richard Oppy
MediaCom Beyond Advertising (MBA):
Global Executive Creative Director and Head of MBA Australia: Gemma Hunter
Melbourne General Manager: Brett Elliott
Content Director: Mathew Anastasi
Content Manager: Andrew Raymond
Planning Director, Account Management: Maree Hall
Digital Executive, IP&I: Annalise Booker
Manager, IP&I:: Catherine Dingli
National Geographic:
Creative Director: Richard Mayer
Producer / Director: Dan Walkington
Snr Advertising & Partnerships Manager: Dan Lyons
D.O.P: Ash Dunn
Aerials: Sam Collins
Design: Gavin Barnett
Audio: Plasma
Talent: The Fordham Company

 

Please login with linkedin to comment

agency great northern brewing co Nicorette

Latest News

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio
  • Campaigns

Gus Worland’s Gotcha4Life Launches “Mind Your Mate Pledge” Via Initiative Studio

Australian mental fitness charity Gotcha4Life is launching its most comprehensive communications platform via a national campaign produced by Initiative Studio. Gotcha4Life works to end suicide by delivering programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. The charity was established as a not-for-profit foundation by media personality Gus Worland in 2017. https://vimeo.com/582293453/872cd42796 […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History
  • Media

SMI Data: June Delivers The Largest Ad Spend Ever In Aussie Adland History

Australia’s advertising market has stepped up its strong COVID recovery by creating history in June after delivering the largest month of ad spend ever recorded in a first half period in SMI history, with the feat also ensuring the market total was above the pre-COVID levels of June 2019. Total bookings soared 44.3 per cent […]

by B&T Magazine

B&T Magazine
SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway
  • Campaigns
  • Marketing

Google Tells Marketers To “Rethink The Line” In Campaign Via The Hallway

Following on the success of last year’s Think with Google “Rethink The Mix” campaign, this week sees the brand inviting marketers to “Rethink the Line” via a campaign created by The Hallway. The campaign is spearheaded by a video that tells the story of “The Line ” via animation and is complemented by a collection of shorter videos and […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Adland Sexism: Where Are All The Male Voices?
  • Advertising

Adland Sexism: Where Are All The Male Voices?

This comment piece is by Jasmin Bedir, CEO of Innocean and founder of FckTheCupcakes. It’s been a month since Zoe Scaman’s amazing article. When I read it, I kept nodding along and readied myself for an industry discussion in Australia. But nothing happened. Not a peep. And it’s not because we’re so much better in […]

by B&T Magazine

B&T Magazine
Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]