MediaCom Accelerates Growth For Clients & Media Partners At MediaCom Unplugged 2020

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B&T Magazine
Edited by B&T Magazine



MediaCom welcomed over 550 clients and media partners to its annual MediaCom Unplugged event last week.

Held in Luna Park, this year saw the agency’s clients and media partners experience MediaCom Unplugged simultaneously for the first time.

By integrating its media, technology and brand content, MediaCom Unplugged’s jam-packed agenda centred around the overall theme of ‘Accelerating Growth’, showcased the agency’s belief that growth needs to come from uncomfortable places. With the arrival of a new decade, MediaCom took the opportunity to focus on trends that the agency believes will shape the success of the marketing and media industry for years to come.

Yet another successful event, MediaCom Unplugged delivered an action-packed agenda MC’d by Dean Gale, Managing Director of Phuel, which showcased first-class media and marketing solutions for partners, what the agency sees shaping 2020, and how best to utilise the media networks of Australia.

The half-day event welcomed an array of speakers and panellists to discuss key pillars reflective of its ‘Accelerating Growth’ theme including New Customers, New Creativity, New Commerce, New Behaviours and New Industry.

Subsequent guest highlights of MediaCom Unplugged were presentations including:

  • New Customers: Growth Comes From Uncomfortable Places. An exploration of some underexposed but essential aspects of media planning and strategy that are crucial considerations across Australia. Presented by MediaCom, KFC and Dell Australia.
  • New Behaviours: Why Is Attention The Centre Of Attention? Attention is a byword for effectiveness and success in advertising today. This presentation reviewed the data and research behind attention across 3 areas; What modern research says, how this applies to advertising and where it fits in the measurement framework. Presented by MediaCom’s Strategy & Data Planning team.

Also, a Q&A session presented by PRISM Sport & Entertainment featuring Glenn McGrath, Former Australian Cricketer & McGrath Foundation President, and Darcy Vescio, Carlton Football Club AFLW, discussing the importance of creativity and cultural relevancy for brands.

Stealing the spotlight yet again was the much-anticipated Young Guns panel moderated by Seven West Media’s Nat Harvey featuring rising stars in MediaCom, JCDecaux and eBay including Elise Rowe, Geoffrey Sexton, Elise Cunningham, and Isabelle Martin.

Ben McCallum, Managing Director, MediaCom Sydney said, “MediaCom Unplugged is about bringing everybody together on what is the most important day of the year for us. Our goal is to have all of our clients, media partners, and our people join together to talk about the future of the media industry as we see it in 2020.”

Willie Pang, CEO MediaCom AUNZ added, “Our businesses, shareholders, customers, partners and clients expect us to grow. To achieve growth against the grain, we need to weaponise marketing to make it a meaningful driver of enterprise value. In this environment, media will serve as a key growth driver and be the critical factor in accelerating growth. As competitors with smaller risk appetites pull back, it’s an opportunity to win disproportionately. It won’t be easy, and we’ll need to get comfortable playing in some uncomfortable places.”

Nat Harvey, Network Sales Director, Seven West Media, said “What I enjoyed the most about MediaCom Unplugged is the inclusive nature of the event. MediaCom truly values their publisher relationships and that’s always evident on days like this.”

Ending the day on a high, MediaCom presented its annual Publisher Awards to celebrate the agency’s partnership with Sydney’s media. Voted for by MediaCom’s people, winners included:

  • Salesperson of the Year: Olivia Gotch, Scentre Group
  • Sales Team of the Year: Network 10
  • Campaign Collaboration of the Year: UBER & Network Nine
  • ‘Most Seen’ Salesperson of the Year: Timothy Jansen, ARN

 

 




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