MediaCom Accelerates Growth For Clients & Media Partners At MediaCom Unplugged 2020

  • _MG_2019
  • _MG_2311
  • _MG_2393
  • _MG_2395
  • _MG_2413
  • _MG_2505
  • _MG_2513
  • _MG_2534
  • _MG_2572
  • _MG_2589
  • _MG_2682
  • _MG_2712
  • _MG_2735
  • _MG_2871
  • _MG_2945
  • _MG_3002
  • _MG_3149
  • _MG_3578
1 / 18
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



MediaCom welcomed over 550 clients and media partners to its annual MediaCom Unplugged event last week.

Held in Luna Park, this year saw the agency’s clients and media partners experience MediaCom Unplugged simultaneously for the first time.

By integrating its media, technology and brand content, MediaCom Unplugged’s jam-packed agenda centred around the overall theme of ‘Accelerating Growth’, showcased the agency’s belief that growth needs to come from uncomfortable places. With the arrival of a new decade, MediaCom took the opportunity to focus on trends that the agency believes will shape the success of the marketing and media industry for years to come.

Yet another successful event, MediaCom Unplugged delivered an action-packed agenda MC’d by Dean Gale, Managing Director of Phuel, which showcased first-class media and marketing solutions for partners, what the agency sees shaping 2020, and how best to utilise the media networks of Australia.

The half-day event welcomed an array of speakers and panellists to discuss key pillars reflective of its ‘Accelerating Growth’ theme including New Customers, New Creativity, New Commerce, New Behaviours and New Industry.

Subsequent guest highlights of MediaCom Unplugged were presentations including:

  • New Customers: Growth Comes From Uncomfortable Places. An exploration of some underexposed but essential aspects of media planning and strategy that are crucial considerations across Australia. Presented by MediaCom, KFC and Dell Australia.
  • New Behaviours: Why Is Attention The Centre Of Attention? Attention is a byword for effectiveness and success in advertising today. This presentation reviewed the data and research behind attention across 3 areas; What modern research says, how this applies to advertising and where it fits in the measurement framework. Presented by MediaCom’s Strategy & Data Planning team.

Also, a Q&A session presented by PRISM Sport & Entertainment featuring Glenn McGrath, Former Australian Cricketer & McGrath Foundation President, and Darcy Vescio, Carlton Football Club AFLW, discussing the importance of creativity and cultural relevancy for brands.

Stealing the spotlight yet again was the much-anticipated Young Guns panel moderated by Seven West Media’s Nat Harvey featuring rising stars in MediaCom, JCDecaux and eBay including Elise Rowe, Geoffrey Sexton, Elise Cunningham, and Isabelle Martin.

Ben McCallum, Managing Director, MediaCom Sydney said, MediaCom Unplugged is about bringing everybody together on what is the most important day of the year for us. Our goal is to have all of our clients, media partners, and our people join together to talk about the future of the media industry as we see it in 2020.”

Willie Pang, CEO MediaCom AUNZ added, “Our businesses, shareholders, customers, partners and clients expect us to grow. To achieve growth against the grain, we need to weaponise marketing to make it a meaningful driver of enterprise value. In this environment, media will serve as a key growth driver and be the critical factor in accelerating growth. As competitors with smaller risk appetites pull back, it’s an opportunity to win disproportionately. It won’t be easy, and we’ll need to get comfortable playing in some uncomfortable places.”

Nat Harvey, Network Sales Director, Seven West Media, said “What I enjoyed the most about MediaCom Unplugged is the inclusive nature of the event. MediaCom truly values their publisher relationships and that’s always evident on days like this.”

Ending the day on a high, MediaCom presented its annual Publisher Awards to celebrate the agency’s partnership with Sydney’s media. Voted for by MediaCom’s people, winners included:

  • Salesperson of the Year: Olivia Gotch, Scentre Group
  • Sales Team of the Year: Network 10
  • Campaign Collaboration of the Year: UBER & Network Nine
  • ‘Most Seen’ Salesperson of the Year: Timothy Jansen, ARN

 

 

Please login with linkedin to comment

mediacom

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]