Food delivery company, Deliveroo – in partnership with MasterChef Australia – has delivered an Australian first integration campaign via Mediabrands Content Studio.
Deliveroo will deliver 21,504 mini ‘Bacon Me Go Nuts’ Choc-Tops – inspired by last night’s episode of MasterChef – for customers to enjoy from the comfort of their couch. Mediabrands Content Studio not only managed this partnership, but also handled the production of the Choc-Tops, plus packaging and distribution to 128 Deliveroo restaurant partners nationally.
Olivia Warren, managing director of Mediabrands Content Studio said: “Every year clients want bigger and better integrations when sponsoring TV properties. The ask to do something no other brand has done and create an amazing customer experience for Deliveroo’s 3rd year sponsoring MasterChef was just the sort of problem we love to tackle.
“It’s always amazing when clients are not afraid of brave ideas and concepts and Deliveroo loved our idea from the get go. This has been months in the planning and it’s extremely exciting to see this partnership truly come to life and connect with the viewer like never before,” Warren concluded.
Laura Wilson, head of marketing at Deliveroo, said: “MasterChef’s ‘Bacon Me Go Nuts’ Choc-Top creation is adding a delicious twist to this much-loved treat. So we are very excited to partner with them and enable our customers to enjoy this exclusive experience, Deliveroo’d straight to their couch.”
Tamar Hovagimian, head of effect at Paramount ANZ, said: “Deliveroo continues to be the premium food delivery service of choice for MasterChef Australia. We’re excited that viewers can, for the first time ever, experience a dish inspired by what they have seen in the show immediately after the winner has been announced! And all without having to leave the comfort of their living room. It’s the magic of television come to life and Deliveroo and MBCS have made that possible.”
To get your hands on the limited edition ‘Bacon Me Go Nuts’ Choc-Tops, you’ll just need to search “MasterChef” on Deliveroo platforms and spend over $20 with participating restaurants from Thursday 9th June while stocks last.
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