Zuckerberg Slides Into Vegan-Friendly Leather Market

Zuckerberg Slides Into Vegan-Friendly Leather Market

Facebook founder and CEO Mark Zuckerberg is trying on a new initiative, vegan-friendly leather.

The social media mogul is backing a US company top create lab-grown cow skin in an effort to disrupt the global leather industry worth roughly $140 billion.

The company, Modern Meadow, will use a bioengineered form of yeast which creates a type of bovine collagen, a similar protein to that of cow skin, according to the Sydney Morning Herald.

Speaking to The Sunday Telegraph, Modern Meadow founder and CEO Andras Forgacs said: “The opportunity is vast because the world of materials is vast.

“Cows don’t come in the shape of a sofa or a handbag… So we can create a lot of efficiencies.”

“This is not about creating artificial leather. It’s about taking what we love about natural materials and being able to enhance them.”

The business is also being backed by San Francisco wealth management company Iconiq Capital.

Elaborating on the vegan-leather, Forgacs added: “It will be a premium, luxury material.

“It’s not one material we are making but a technology platform for creating a broad range of materials designed for different purposes… depending on how we combine the proteins.”




Please login with linkedin to comment

Facebook vegan leather

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]