YourTaxis Says Complaints On Twitter “Not A PR Fail”
If you were trawling Twitter today you probably spied a number of tweets complaining about taxis in Melbourne. The hashtag #YourTaxis was trending, started by the @YourTaxis Twitter account.
The account had asked users of Victorian taxis to share their stories online using the hashtag.
And Twitter responded with negative, disastrous and downright horrible experiences they’d had with Melbourne taxis.
.@yourtaxis Taxi refused to take me from Royal Melbourne Hospital to St. Vincent’s Hospital,taxi touted for and took fare to airport instead
— Peter Tonoli (@peter_tonoli) November 9, 2015
@yourtaxis I asked him to slow down cause I was feeling sick. He said “this is the way I drive” #TaxiYourWay #Melbourne — Kiran S (@Kiranrs) November 9, 2015
@yourtaxis It smelled like a wookiee’s armpit. I was preached at about how Somali immigrants are destroying Australia for 25 min. #YourTaxis
— Leigh Stillard (@LeighStillard) November 9, 2015
.@yourtaxis Left standing on footpath by 2 booked taxis in a row, trying to take my sick cat to vet; because it was a short fare. #YourTaxis — Tim Richards (@Aerohaveno) November 9, 2015
@yourtaxis asked my taxi to stop b/c his driving made me feel sick and unsafe. Driver called me a c***t and followed me home.
— Jessica Currie (@Jess_M_Currie) November 9, 2015
@yourtaxis Getting ignored when complaining, drivers not picking up WHEN BOOKED. Taking “detour” routes #justtaxithings #melbourne — Mathew Hutchison (@mathewhutchison) November 9, 2015
@yourtaxis Smelly drivers who take deliberately long routes, often have very little English and don’t know basic destinations. #fail
— Winsor Dobbin (@winsordobbin) November 9, 2015
You get the idea.
Since all the drama this morning, Victorian Taxi Association (VTA) released a statement saying it wasn’t surprised by the amount of negative responses received.
YourTaxis #epicfail? Not quite https://t.co/EXLiEaEdHa @YourTaxis — yourtaxis (@yourtaxis) November 10, 2015
“The outpouring of feedback on social media is being reported as a social media fail of epic proportions – not from our perspective,” the statement reads.
“The response on social media exemplifies the challenges we face as an industry and goes to underscore the motivations behind the YourTaxis campaign.”
VTA CEO David Samuel said the campaign was about starting a direct conversation with those who use the taxis.
“The response online over the past 24 hours isn’t anything we didn’t expect. We asked for feedback and we got it. The good and the bad and everything in between,” he said.
“It also demonstrates the number of people that rely on taxi services and we want to make sure our service continues to meet customers’ expectations in a period of rapid change.
“We will respond to everything that comes our way on YourTaxis.”
The Twitter account appears to have been responding to each tweet directly, many describing ways for disgruntled users to report bad experiences, as well as correcting those who called it a “PR Fail”.
Hi @benschwarz, it’s good to be hearing this feedback, exactly why @yourtaxis is so important.
— yourtaxis (@yourtaxis) November 10, 2015
Hi @nonstoptom, saw your comments earlier about #YourTaxis, any specific feedback we’re happy to hear.
— yourtaxis (@yourtaxis) November 10, 2015
Thanks @RLGriffinGWS We are listening to the feedback and inviting people to send through details of their issues so they can be addressed.
— yourtaxis (@yourtaxis) November 10, 2015
Hi @tristinkee We understand that fare refusal is an issue. Always keen to get details so we can follow up directly.
— yourtaxis (@yourtaxis) November 10, 2015
hi @travelbugalug. This is unacceptable Always keen to get details so we can follow up directly.
— yourtaxis (@yourtaxis) November 10, 2015
Not a PR fail @jonkudelka. Wanted to start a convo about @YourTaxis & offer an avenue for you to tell us what you think, which we have done
— yourtaxis (@yourtaxis) November 10, 2015
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.