Eighteen Sure Ways Digital Is Going To Change Absolutely Everything You Know!
The keynote speaker at this morning’s sessions of Daze of Disruption, Kim Williams, has boldly offered his predictions for media (and mankind’s) digital future in the coming years.
Williams, a former boss of Foxtel and News Corp, agreed, however, that any attempt to predict the future was always a “risky business”.
“The famous futurist George Gilder in the 1990s predicted the death of television before the start of the 21st Century,” Williams told the Daze audience.” A bold effort with a messy outcome for him. But really all he did was get the timing wrong – TV as we know it will change completely in the next decade – no doubt about it, it is happening now!”
Here are the pick of Williams’ predictions based on the impact digital is having on all aspects of our lives.
- The inexorable trend in power to consumers will accelerate.
- Consumers will continue to channel trust with their friends and online communities of strangers before they trust traditional authorities and commentators or well established brands.
- Fragmentation in all things will accelerate and the outcomes will be unpredictable.
- Digital, for the foreseeable future, will be down to a lot of trial and error.
- Which means that the turbulence and speed of change, the disruption and breakup central to digital life is going to be with business operators and investors for a long time because upheaval and all its, in many ways, messy impacts has only just begun.
- Touch, gesture and voice commands are all becoming second nature in modern product constructs embedding technology patterns and personalities from the youngest age.
- Equally important is that notwithstanding the unpredictability and insecurity such turbulent change and consolidation generates, the opportunities will be infinitely bigger and very much more interesting.
- Network speeds and the ubiquitous connectivity by wireline and wireless technologies will increase inexorably, matched with ever more sophisticated software tools empowering change in the way in which we produce, manage, store, deliver and consume information and new digital products.
- Consumers now expect mobile devices to become the central controllers for other devices and services in their lives.
- On the other hand the digital divide is very real and will expand with the fresh irony that the wonder of all that is available will also see a new information ‘dark age’ for many who will be locked out.
- International software players will offer a stunningly wider range of products and content services, increasingly through worldwide distribution management where geographic separation will become ever less relevant. Nations and their legal frameworks over time will be substantially bypassed.
- New players and on-line providers will continue to grow and enter the Australian market place which will be remarkably vulnerable if it doesn’t change the game as it operates currently.
- Driverless cars, enhanced reality systems that will blow your mind with virtual phones, TVs and many other elements will become commonplace. Intelligent shopping systems and oral instructions to most devices will become equally standard.
- An allied force will see a lightning speed in uptake of increasingly intelligent software tools and their partner – pervasive automation, where machine to machine conversations will be central to society and its operation. M2M will be as common a term as B2B and B2C.
- The phenomenon of the post 1981 generation – Gen Y or the “Millennials” depending on your preference – sees a large ‘instant expert’ community which has a different attitude to self, work, play and interaction. It needs to be understood if one is to productively engage commercially, politically, creatively and very much so in creating durable employment environments.
- Personalised medicine and genomics will be matter of fact realities and they will transform all healthcare delivery which over time will see a flip where it will be more about wellness management rather than sickness care. And that means we are all going to live a heck of a lot longer.
- From all of these changes we will continue to see changes in our political systems and the way we relate to each other as fellow citizens. Who knows where that will take us all culturally?
Please login with linkedin to comment
Advertising Standards Bureau Concord High School Joshua SpanierLatest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.