WWE Partners With Exponential Interactive For Digital Advertising In APAC

WWE Partners With Exponential Interactive For Digital Advertising In APAC

WWE (World Wrestling Entertainment) and digital advertising company Exponential Interactive have announced a three-year, exclusive partnership to offer desktop and mobile web advertising to leading brands and agencies on WWE.com across seven countries within the Asia Pacific (APAC) region, including Australia, New Zealand, Singapore, Indonesia, Thailand, Vietnam and Malaysia.

With this new agreement, advertisers will now have access to WWE’s rich media, video and standard display advertising inventory, and the ability to reach WWE’s fans across the Asia Pacific region.

“Publishers such as WWE are increasingly using Exponential’s solutions for cross platform monetisation as our scalable, cross-channel, video-centric advertising solutions are one of the best in market,” said Ben Maudsley, managing director APAC and South Africa, Exponential Interactive. “We’re thrilled to partner with WWE to reach their loyal fans in the Asia Pacific region.”

“WWE delivers a content-rich, video-centric experience that captivates our passionate fan base,” said Chris Marsh, general manager, Asia Pacific, WWE. “Through Exponential’s solutions, digital advertisers in the APAC region will now have the opportunity to engage with our fans in a large scale manner giving WWE the opportunity to generate incremental revenue.”

Year to date, WWE attracted an average of 21 million monthly unique visitors worldwide on its digital properties. These visitors viewed an average of 439 million pages and 40 million monthly video streams.




Please login with linkedin to comment

Ebiquity Similarities

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]