Whybin\TBWA Melbourne Ushers In Three New Creative Directors

$Whybin\TBWA Melbourne$

Adding further to the agency’s strong creative momentum of the past few years, Whybin\TBWA Melbourne has announced three big, new internal appointments.

Tara Ford, Ashwin Gopal and Matt Stoddart will become creative directors working alongside ECD, Paul Reardon and chairman and regional ECD, Scott Whybin.

Ford joined the Melbourne office in 2012, after a hiatus from advertising following the birth of her fourth child. Prior to this, she worked throughout Europe at some of the best agencies in the world, including TBWA London and TBWA Paris and Wieden and Kennedy in Amsterdam.

Ford’s work, on a range of clients, has won over 100 awards both for creativity and effectiveness, across traditional, non-traditional and social media. At Whybin\TBWA Melbourne she was one of the creatives behind ANZ Bank’s famous GAYTMs campaign, one of the most awarded campaigns in the world in 2014, earning eight Cannes Lions over the past two years.

Since teaming up at Whybin\TBWA Melbourne early last year, Matt Stoddart and Ashwin Gopal have fast earned a reputation for integrated and social media-based ideas that well-and-truly punch above their media spend.

Gopal was born and raised in India then moved to New Zealand where he spent eight years working for the likes of Colenso BBDO and DDB. His work has been recognised at Cannes, One Show, Clio, Spikes Asia, Adfest and Axis.

Stoddart joined Whybin after working at McCann Melbourne and Clemenger BBDO where his efforts earned him accolades around the world. This tally features a yellow pencil at D&AD and eight Lions within the past three years alone, including the Cannes Grand Prix for Creative Effectiveness. In 2014 Matt had not one, but two, separate campaigns in the WARC 100 top campaigns in the world.

Together, at Whybin\TBWA Melbourne, Stoddart and Gopal’s work for Adidas India during the Cricket World Cup used a combination of guerrilla marketing, social media and live broadcast to land a message to well over one billion viewers. They also worked on the 3AW “Your Call” campaign, taking 3AW Football from number three to the number one football radio station. This campaign also took out the Grand Prix for Direct at Spikes Asia last month.

Executive creative director, Paul Reardon, comments on all three appointments by saying: “Tara, Matt and Ash are perfect for the new roles. All three will help us guide the agency to produce fresh, modern work. They each love strategy, they have a tireless work ethic, and there’s nothing traditional about the way they think.”

On the topic of these internal appointments Reardon said: “We could have looked anywhere in the world to find new creative leaders for our business. But the best answers, by far, were sitting under our own roof. At Whybin we like to see our people take big leaps.”

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