Whybin\TBWA Hooks Joel Pearson Back To The Agency

Whybin\TBWA Hooks Joel Pearson Back To The Agency

Joel Pearson is re-joining Whybin\TBWA Sydney as its planning director. He was previously with the agency in 2012 as an interactive brand planner.

Pearson returns to the TBWA stable from fellow Omnicom agency, PhD, where he has been head of digital innovation for the past 14 months.

An experienced strategist who has spent time in digital, media, and creative agencies locally and abroad, Pearson is best known for his role leading global distribution planning on the Dove Real Beauty Sketches campaign which won a slew of awards including a creative effectiveness Lion.

After several years in London as Global Innovation Director on the Unilever business, Pearson returned to Australia in 2015 to lead digital innovation at PhD Australia. He has been instrumental in the agency’s recent new business success.

Hristos Varouhas, chief strategy officer at Whybin \TBWA said, “We’re excited to have Joel back in our planning team. He is exceptionally smart, a great collaborator and epitomises the modern planning hybrid that will help us ensure clients’ brands are kept at the forefront of culture, which is critical in genuinely disrupting today’s cluttered media landscape.”

“I am absolutely delighted to be re-joining Hristos and the team at TBWA. Not only are they some of the nicest people in the business, but they consistently produce some of the best work in the market,” said Pearson.

On PhD Pearson added, “My time with the team at PhD has been great, and I’d like to thank Coady and the team for a great experience and all we have achieved.”




Please login with linkedin to comment

DAB+ joel pearson

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]