Village Roadshow Partners With MuleSoft To Personalise Entertainment Experiences

Village Roadshow Partners With MuleSoft To Personalise Entertainment Experiences

SaaS company MuleSoft has announced that its Anypoint Platform will be deployed by entertainment company Village Roadshow to personalise entertainment experiences for customers across digital channels.

By taking an API-led connectivity approach, Village Roadshow will be able to build an application network where applications, data and devices on the network become pluggable and reusable using the platform.

Geoff Spicer, group general manager for technology and services Village Roadshow, said MuleSoft’s Anypoint Platform was identified as the ideal solution following a market review undertaken in conjunction with Capgemini.

“We believe that the Anypoint Platform is a better solution to custom code, as we continue to enhance the entertainment experiences we offer to our customers which will help us build customer loyalty and derive greater value from IT assets,” he said.

“We brought in Capgemini to help us evaluate alternative approaches to connectivity and ultimately decided on MuleSoft because of Anypoint Platform’s built-in security and monitoring capabilities and its hybrid functionality.

“Furthermore, MuleSoft has proven experience supporting high-volume transactions from other well-known consumer-facing enterprises.”




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]