UnitingCare Appoints M&C Saatchi’s RE As Tier One Agency

UnitingCare Appoints M&C Saatchi’s RE As Tier One Agency
Matt Porter
By Matt Porter



UnitingCare NSW.ACT has appointed RE, M&C Saatchi Group’s brand consultancy, as its tier one agency following a pitch.

UnitingCare nationally is one of Australia’s largest providers of residential aged care, independent living villages and community services such as foster care, preschools, family counselling and emergency relief.

RE’s considerable remit includes a complete revitalisation of the UnitingCare brand, including full brand identification and activation. Initially, this will be in NSW and ACT with the view to take the work across UnitingCare services nationally.

UnitingCare NSW.ACT director of marketing and communication Sandra Black said RE’s credentials made them the standout choice to take the UnitingCare brand into a bold new future.

“Since its inception RE has had brilliant success rebranding large and complex entities such as nation states, capital cities, ‘big four’ banks, telcos, not-for-profits and other community-based organisations. Their experience, creativity and capability are second to none, but what really stands out for us are their strategic smarts and brand vision for our organisation.

“They are a business with great insight and empathy who totally get what we are about and where we want to go to. The RE team, led by Patrick Guerrera, is one of the most talented brand and creative agencies I have ever worked with, and I look forward to what the future will bring for UnitingCare.”

RE managing director Patrick Guerrera said: “It is a privilege to be working with a client like UnitingCare. Not only is the work they do humbling, they are a vast organisation comprised of many different and interesting parts.

“Moreover they are brilliant to work with. They have a clear direction and set of objectives. We are thrilled to have this opportunity to partner with them to bring their vision to life.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]