Top Industry Talent Joins The Senior Ranks Of AJF Partnership

Top industry talent, Georgia Arnott and Bryce Coombe, have joined the senior ranks of AJF Partnership – a GrowthOps Business – fuelling the company’s momentum.

Arnott, a founding partner of Banjo Advertising, joins AJF in the role of Creative Director and will work across AJF’s account with Target.

Coombe joins AJF in the role of Client Partner on the Bupa account after a little over two years with CHE Proximity and nearly a decade with Clemenger BBDO.

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AJF Founding Partner and Business Director, Andrew Fabbro welcomed the appointments recognising the significant experience both individuals bring to the business.

Fabbro said, “Georgia brings a huge amount of experience and talent to AJF Partnership and GrowthOps. She’s a proven creative leader on iconic Australian brands and has the business acumen to match.

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“She’s a big thinker, hugely determined to make a real difference, and we’re excited about the drive and passion she’ll bring to the business and our clients.”

“Bryce brings a passion for the power of creative problem solving and new ideas to business transformation and growth. His experience with data, tech, customer experience and disruptive content is a perfect fit with AJF and GrowthOps’ plans for the future.

“We’re excited to have attracted such a senior industry figure to our business.”

Arnott founded Banjo Advertising alongside Andrew Varasdi and Ben Lyttle in 2009.

She is one of Australia’s most awarded female creatives.

Some of the local brands Arnott has helped shape include AMP, Surf Life Saving, Nando’s, Best&Less, Bonds, Crown, Sheridan, MLA, Hutchinson 3, Purina, RSPCA, Domino’s and Marie Claire.

Globally, she has worked on Lexus, United Airlines, Nestle, Levis, Sony, Miller Lite, Coca-Cola and Guinness.

Arnott said, “I could not be joining AJF at a better time. The momentum behind both AJF, GrowthOps and their clients is incredible at the moment and I’m excited to work on some of the most iconic brands in the country with some of the nicest people in the country.”

Coombe joined Clemenger BBDO Adelaide in early 2007 and quickly rose through the ranks to become Head of Account Management and Board Member.

In 2013 he was appointed Clemenger BBDO Adelaide’s fourth Managing Director in 46 years.

In 2015, he moved to Clemenger BBDO Melbourne and subsequently to CHE Proximity as Client Partner working across clients in FMCG, retail, professional services, government and more.

Coombe was client lead on Snickers Hungerithm, recognised by the Gunn Report as the second most awarded campaign in the world in 2017.

Coombe said, “The opportunity to be part of one of Australia’s most effective agencies during a time of growth and expansion with the other GrowthOps businesses was simply too good an opportunity to pass up.

“AJF Partnership has developed a solid reputation for delivering effective creative work over many years and has cultivated an outstanding group of people working across some of Australia’s most iconic brands. I’m looking forward to the opportunity to help continue this growth and continue the success of the company.”

AJF Partnership is one of Australia’s largest and most effective creative agencies. It is the only Australian agency to ever win the grand Effie twice.

Earlier this year AJF joined Trimantium GrowthOps as it debuted on the ASX. With services spanning creativity, technology, management consulting and everything in between, GrowthOps began when 15 entrepreneurs merged their eight successful, specialist businesses to create a single execution partner to better solve the complex challenges that medium and large organisations face every day.

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