Brand consistency. Is it the key to effectively connecting and engaging with consumers? And if so, how do you keep your brand consistent? How much of a role does tech play in brand consistency? How can you ensure your brand connects with consumers on a more personal and human level, while remaining consistent across the board?
These are the tough questions we’ll be asking in our forthcoming B&T CMO Roundtable lunch, in partnership with Outfit, this Thursday.
The roundtable is an intimate, closed-discussion on how marketers can work to humanise their brand and connect with consumers in a way that appeals to their emotional psyche. We’ll be asking the big questions, such as who is responsible for driving these human experiences? And what tactics exist for creating more emotionally charged campaigns that not only activate consumers but also create brand loyalty?
On the day, we’ll be joined by some of Australia’s top CMOs and marketing experts to discuss all things brand management, brand consistency, and the future of branding.
At the roundtable, moderated by B&T news editor Huntley Mitchell, we have: Georgie White, business development, Outfit; Todd Hagen, Outfit; Kent McGuire, business development manager, Outfit; Karen Ganschow, board member and lecturer at MGSM; John Chalmers, director of marketing & communications, UTS; Sofia Lloyd-Jones, CMO, UNSW; Gaelle Boutellier, director of marketing, Coca-Cola Amital; Kara May, partner & head of market, KnightFrank Australia; Grant Cleary, CMO, Ai Group; Tom Sullivan, head of partnerships, BOQ; Belinda Scott, GM marketing, AMP; Jodie Levitski, head of marketing and communications, Steadfast; Nese Yasa Akay, marketing services manager, Steadfast; Jeremy Simmons, CMO, Metlife; and Sue Armstrong, head of marketing and brands/events, Fujitsu.
Following the roundtable discussion, B&T will be sharing some of the sure-to-be innovative and exciting insights from the day, so stay tuned.