It’s every brand’s dream to be as revered for a post on social media as Oreo is for when the lights went out at the Super Bowl in 2013.
The Oreo tweet has virtually become synonymous with Power Point presentations about real-time marketing and social media, and two years later people are still talking about it.
In case you hadn’t seen it for some reason, check it out below.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
There’s no denying the importance of real-time marketing for a brand, particularly on social media platforms such as Twitter.
Even just Googling ‘real-time marketing’ brings up an array of tips, tricks and articles on why brands must do it.
In fact, it’s so critical now it’s become its own category at the B&T Awards.
For Marshall Maher, head of marketing at Twitter Australia, moments are what makes the social platform unique. “It’s more about target moments, not target markets,” he told B&T.
“Whether it’s a global phenomenon like #TheDress or the dozens of memes that started in Australia – smart brands recognise them as an opportunity to get involved and demonstrate relevance to their customers. Getting real-time marketing right shows that a brand is nimble, creative, and that it listens to and understands what its customers are interested in.”
We’re on the hunt for brands that reckon they’ve done a doozy on a social media post about something happening right then and there.
There’s always lots of happenings and no doubt the social media guns in your team have whacked up a corker that’s got a fair amount of traction.
Reckon you’ve got what it takes to be the next Oreo? Then make sure you enter the Awards here and your brand could be emblazoned on Power Point presentations in the near future.
Twitter’s Maher is keen to see who will be getting the gong.
This year’s B&T Awards are being held down in Melbourne for the first time. We wanted to give the Victorian capital some lovin’.
Aside from making sure your brand has its entry for ‘Best Use of Real-Time Marketing’ in on time, there’s a heap of other categories to grab some recognition in.
Last year’s winner of B&T Agency of the Year, M&C Saatchi, was stoked receiving the shining solid statuette.
“It was equal parts humbling and exciting,” said M&C Saatchi CEO Jaimes Legget. “We’ve got a brilliant team, who work hard for a great bunch of clients. The wins were recognition of all their passion, creativity and drive.
“They provided us with an opportunity to pause for a moment and reflect on what we’ve managed to achieve in a year, which doesn’t happen often in this game. It was also a great excuse for a knees up.”
Tickets are also available so you don’t get a bad case of FOMO (fear of missing out).