The weekly online shopping peak

The weekly online shopping peak

Online shopping peaks at the end of the working week, while in-store shopping has retained its Saturday crown, according to new research by Magna Global.

The media investment company has released the results of its latest research as part of its ‘The Changing Face of Retail’ research.

The findings also show that group buying websites and price comparison sites are declining in popularity, losing about 9% of their audiences in the past 12 months.

Online shopping has increased across the board in the past year, with shopping via desktop computers rising by 11%, shopping on a smartphone rising by 19% and shopping using a tablet devise rocketing by 52%.

Victor Corones (pictured), managing director of Magna Global Australia, said: “This year’s data shows some important shifts in retail customer dymanics. Group buying sites, price comparison sites and catalogue aggregator sites have declined in popularity by about 9%. This also highlighted the other data in the study where last year 80% of people said they made an attempt to get the best deal, but that figure has dropped to 74% this year.”

Commenting on the study’s finding that online shopping peaks in Australia on Thursdays and Fridays, while in-store shopping has kept its traditional Saturday peak time, Corones said: “This shift in shopping behaviour is an important detail for marketers and an indication that media dollars should be shifting to meet shoppers’ online considerations.”

In another sign that online shopping might be waning, this year 53% of people said they like to engage with a real person when buying a product, compared to 49% last year. 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]