Aussie lifestyle destination, The Urban List, has announced a major national and international expansion to their network, with the launch of dedicated sites in Perth and Auckland.
Established in 2011, The Urban List has seen explosive growth from a standing start attracting a following of 1.2 million unique visitors per month across Melbourne, Sydney and Brisbane.
A fresh voice, reader-led content strategy and expert digital skill has seen the competition eclipsed (including Broadsheet, Concrete Playground and Time Out), with The Urban List leading the Nielsen rankings for the category by more than 25 per cent.
The expansion into Perth and Auckland will offer local readers access to the same quality recommendations for which The Urban List is known, and connect advertisers with a projected two million browsers across the network by June 2016.
Both the Perth and Auckland offices launch with dedicated editorial and commercial teams, not only providing a unique local resource but also offering small and medium local businesses access to a digital marketing platform from which to build their own, local customer base.
Recent winner of a B&T Women in Media Award and the founder of The Urban List’s Susannah George said the expansion was a natural progression for a brand based on innovation, integrity and entrepreneurial drive.
“Since launching The Urban List from my living room in 2011, I have been astounded by the growth of the network, the devotion of our audience, and the passion of our editorial and commercial teams,” she said.
“Expanding to Perth and Auckland is a challenging, but incredibly exciting next step for us – a chance to cement our place as one of the Southern Hemisphere’s most influential lifestyle curators, and connect even more readers with the businesses and brands we love. We pride ourselves on content that is dynamic, trusted, diverse and shared; and our team is chomping at the bit to deliver equally an impactful experience in our two new markets – for readers, for local businesses and for brands.”
Leading brands in The Urban List stable, including MINI Australia, Peroni and Tourism Victoria, will benefit from the increased reach of the ever-expanding network, with projected audience growth of approximately 30 per cent+ over the next 12 months.