Ten’s Finally Found Itself A Winner! And, No, It’s Not MasterChef!

Ten’s Finally Found Itself A Winner! And, No, It’s Not MasterChef!
B&T Magazine
By B&T Magazine



Embattled broadcaster, the Ten Network, has received some badly-needed good news with its low-budget weekly comedy show Have You Been Paying Attention? bringing home some rare ratings joy.

Last night’s episode pulled in an impressive 876,000 viewers according to OzTam figures and even pipped Ten’s flagship show MasterChef by 8000 viewers.

And Have You Been Paying Attention?’s success is good news for all the networks. The show proves you don’t need big budgets and stars to make quality local programs.

Nine’s The Voice won the battle of the reality shows, its star-studded line-up of Seal, Delta, Kelly and Boy George, bringing in 1.05 million viewers last night.

Nine won the night in primary channel shares but multi-channels helped Seven over the line with 27.5 per cent, then Nine 26.7 per cent, Ten 21.8 per cent, ABC 18.3 per cent and SBS 5.7 per cent.

It must be said, it’s been a long time since Ten managed 21.8 per cent, too.

Speaking to The Australian yesterday, Ten’s CEO, Paul Anderson said: “This is always the strongest part of our year, and that continues to be the case. We were clearly disappointed with The Biggest Loser. It didn’t work. But since MasterChef came back into the schedule, we haven’t looked back.”

Anderson added that MasterChef bought a “halo effect”, delivering viewers to shows either side of it.

“Have You Been Paying Attention? is a great example of a show we’ve continued to build that is really starting to hit its straps this year,” Anderson said.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]