Ten To Unveil Fresh Look & New Channel Names At Upfronts

Ten To Unveil Fresh Look & New Channel Names At Upfronts

It appears Network Ten might not just be using its upfronts event at the end of the month to unveil its programming line-up for 2019.

Ten is also set to show off a refreshed brand at its upfronts, which will include a refurbished corporate logo with an updated colour scheme, according to The Australian Financial Review.

Furthermore, the TV network’s digital channels, ONE and ELEVEN, are expected to be given new names “with closer linkage to the main Ten brand”.

The AFR’s sources reckon the upfronts will also see Ten’s parent company, CBS, demonstrate its dedication to the free-to-air network and reveal a new strategic direction “built around evolution, not revolution”.

Ten’s new strategy is also expected to be focused on attracting the younger audiences through its soon-to-be-launched streaming service.

Ten’s upfronts will be the first that CBS has had a prominent role in since finalising its acquisition of the TV network in November last year.

A Ten spokesperson offered up the following comment when questioned by B&T: “We can’t wait to share all the exciting initiatives we have coming up at our upfronts, which is just three weeks away.”




Please login with linkedin to comment

Network Ten Ten

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]