Ten Takes Large Bite Out Of Nine’s Ad Revenues In Latest Data

Ten Takes Large Bite Out Of Nine’s Ad Revenues In Latest Data
John Bastick
By John Bastick



With the Champagne flutes still clinking at Channel Ten HQ following yesterday’s announcement that Foxtel had bought a sizable chunk of the business comes news this morning that the Network’s ad share is markedly on the improve too.

The bad news, however, continues for David Gyngell’s beleaguered Nine Network. According to Standard Media Index Data from last month, Nine took 37.1 per cent of all TV ad revenues. Channel Ten landed 22.4 per cent. However, when compared year on year, Nine’s share is down from 40.9 per cent in 2014, while Ten’s is up from 17.1 per cent. Meaning all of Ten’s gains have come at Nine’s expense.

And to Ten’s credit its success has come on the back of some high-rating programs. I’m A Celebrity… Get Me Out Of Here, Shark Tank, The Project and the current-running foodie stalwart MasterChef have both rated well and bought home the advertising bacon for Ten.

Nine’s share price plummeted more than 16 per cent last week on unfavourable advertising data. And boss, David Gyngell, is allegedly under investigation by ASIC for improper dealings after he offloaded $1.5 million of his Nine shares.

That said, Nine too has enjoyed some excellent rating programs, with NRL and the State of Origin continuing to do well and its controversial Married At First Sight rating above expectations.

According to the Standard Media Index data, it’s Seven that’s still well on top in claiming most of the advertising monies. In May, it scooped up 40.5 per cent share which was slightly down from the month before of 41.4 per cent.

In better news for the TV stations as a whole, ad spend year on year is up almost four per cent to $677 million from this time last year.




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