New Video Editing Platform For Creators And Brands Set To Launch

New Video Editing Platform For Creators And Brands Set To Launch

The consumption of video in 2019 is proof that video as a means of storytelling and advertising is no longer a nice option—it’s a necessity.

Forbes reported, 65 per cent of executives have gone to the marketer’s site and 39 per cent have called them on the phone after watching a marketing video.

Along with Hubspot revealing a whopping 80 per cent of users recall a video ad they viewed in the past 30 days.

Consumers are watching video more than ever and we’re even seeing videos being watched on mute.

Digiday reported a whopping 85 per cent of videos on Facebook are being watched without sound.

Brands are becoming even more aware they need to capture their audience who watch video on multiple devices by now adding text to video.

Adweek reported 80 per cent of people are more likely to watch an entire video when captions were provided.

But video editing tools are still in the dark ages.

These platforms still require users to have developed skills, experience and are expensive, there still isn’t an easy way for everyday creators, brands and agencies to produce quick and professional content on the fly, with captions.

Holly Stephens (featured image) has worked in various marketing roles, from internal communications positions to leading global launches for Google and running her own marketing agency.

She came across the idea for Take1Video.App after experiencing multiple challenges as a creator for her YouTube channel.

She recalled the same challenges when working for clients and in corporate marketing positions.

She commented: “I couldn’t find an easy solution to record video, make it look professional, simply add text and distribute to any platform.

“Brands and creators want to respond, produce and share video content quickly, at a high quality. I couldn’t find a solution, so we created it.”

Holly Stephens and Co-founder Keyvan Kasaei have been working on their startup Take1Video.app outside their full-time 9-to-5 jobs.

Take1Video.app is a video editing platform that allows creators, agencies and brands to record, transcribe and add text onto videos.

The company boasts 600+ teams signed-up for their pre-launch including small businesses to corporates.

The business launched by ‘invitation only’ this week.

Stephens added: “Our solution for video creators and businesses combines Artificial Intelligence with human editing, allowing anyone, anywhere, the ability to edit and caption videos to communicate their message, as fast as it’s created.”

Take1Video.app is currently in beta testing and is in the process of sending invites to 600+ teams who have signed-up.

The company is aiming for a public launch in 2019.

Creators and brands can request access by going to take1video.app.




Please login with linkedin to comment

Holly Stephens Take1Video.App

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]