Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform.
The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements.
The partnership means advertisers using Wider Planet will have access to Taboola’s audience of 1.4 billion users, as well direct access to third-party data providers to drive better campaign performance.
Taboola, which acts as a search engine in reverse, analyses hundreds of real-time signals (including location, device type, referral source, and social media trends) to match users with content they are most likely to be interested in consuming next.
Adam Singolda, founder and CEO of Taboola, said: “The power of discovery in Asia-Pacific continues to grow rapidly as more brands and advertisers are seeing increased engagement and value in storytelling side by side with premium journalism.
“We are humbled to partner with Korea’s largest DSP to connect even more consumers with products and services they may like but never knew existed.”
Kyo-sik Koo, CEO of Wider Planet, said: “In joining the Taboola content network in Korea and Japan, advertisers using Wider Planet instantly have access to Taboola’s premium network of premium publishers in our key markets.
“Taboola’s content discovery experience offers Wider Planet exclusive and brand-safe environments for both performance and branding campaigns at an impressive scale.”