Since the launch of Spotify Ad Studio in Australia last year, Spotify has seen thousands of new businesses use Spotify Ad Studio to get their message heard.
For Aussies on the platform, this expanded pool of advertisers means there are more opportunities to hear relevant ads about nearby concerts, university degrees, or new local businesses.
In today’s media landscape, marketers are facing constant pressure to drive business outcomes.
That’s why Spotify’s goal is to make it easier than ever for businesses to reach their target audience and measure their campaign results.
In the coming months, Spotify will be expanding the opportunity for advertisers to reach an even more qualified audience with additional demographic and interest-based segments informed by Spotify’s first-party behavioural data.
Select advertisers will also be invited to reach known and prospective customers through an audience upload feature.
With screenless moments becoming more prominent than ever, Spotify is continuing to make it easier for advertisers to connect with listeners as they soundtrack their lives on Spotify.
Australian case study testimonial:
M Agency concert promotion/live events Dave Bolstelman: “People mostly have their headphones in when listening to audio.
“Given this, I would say audio is the only platform where you have 90 per cent of someone’s attention.
“With music, the ability to tell a story about the artist is easy, and so audio ads are the most natural fit for the promotion of music and concerts.”
“I think Spotify is the most contextually relevant environment for the promotion of concerts, shows and content because people are already in the mindset of engaging in music and content, so we know they will likely have some interest or willingness to engage with these sorts of ads.
“We can then combine this with targeting using Spotify’s first party data to predict the people we think will be even more likely to be interested (i.e. Fan / Genre / Playlist Category / Demo targeting).
“Finally the depth of relevant audiences available on Spotify means we can be specific with the audience types, but know we’re not sacrificing on reach.”