We Are Social France Celebrates Advertising Teams In Marvel Avengers Homage
We Are Social is celebrating the talent, passion and superpowers that go into some of advertising’s most indispensable job titles with an epic Instagram campaign.
In the campaign, each role is equated with a character from the comic book publisher Marvel’s Avengers Universe. For example, copywriters are compared to Luke Cage, social media managers are the Hulk and account managers are Captain Marvel.
Each job title has given its own logo, inspired by Marvel artwork, which is now live on Instagram.
Sandrine Plasseraud, co-founder and President at We Are Social France, said: “We Are Social thinks everything is more fun with heroes, so we really hope our fellow creatives, planners, technologists and managers enjoy our backstage look at advertising and how incredible each and every role is.”
Here’s the full list of jobs and characters:
Art Directors/Avengers:
The fight for beauty has no end. Whether they choose the path of graphic design or illustration, mass market or luxury, art directors have all sworn allegiance to one thing: the sacred craft. The beauty of this battle? They choose their own weapon – i.e. their own personal style.
Copywriter/Luke Cage:
There are a million words in human languages. And using the same million words, we can make billions of sentences to express the complexity of our thoughts. But when it comes to expressing a vision in advertising, nothing beats a good old fashioned right hook. Looking for the perfect tagline? Clench your fists, let the most strategic and stylish words you know run through your veins, get into position aaaaand… HIT! That’s what a good copywriter is all about: getting straight to the heart with no fear of using big words.
Social Media Manager/Hulk:
Social media managers are pretty chill dudes/dudettes. They get through their day shuffling between a various number of tasks (digital and marketing strategies, content creation, trendspotting, target analysis) with the funky vibe they get from our beloved internet. But don’t be fooled. There are times when they go into full-on Hulk mode. When there’s a communication crisis (or a live tweet), there’s no more chill or cool to go around. In these times of crisis, one piece of advice: get the hell out of there and don’t bother the beast.
Producers/Daredevil:
Do you know what an advertising producer and Daredevil have in common? They try to perform miracles with – most of the time – almost no money. And God bless these energetic negotiators, ruthlessly turning every stone, examining every service provider to make a campaign happen, to follow budgets and schedules all while respecting the creative. Not everybody (almost nobody in advertising, actually) has the wallet of Tony Stark.
Strategic Planner/Doctor Strange:
How many of you have brainstormed with a strategic planner? If you have, you’ll know. At first, you listen to them talk about trends, the brand DNA, the strategy, etc. But quickly, without knowing it, you’ve lost it. They’ve opened psychedelic portals in front of you, hoping you’ll jump in. Yes, sometimes talking to a strategic planner is like being invited to discover alternate realities. Or to do ayahuasca, your choice.
Creative technologist/Thor Ragnarok:
Uniting the wonders of technology with the creativity of an advertiser to create innovative digital experiments… That’s the createch spirit! These passionate pioneers of new professions are always working hard to push boundaries and get ahead of client competitors. If we’re totally honest, how they see themselves: Thor in Ragnarok – i.e. a mighty god fighting in the arena of agencies for the greater good. How we see them: a happy mix between David Droga and ‘Doc’ from Back to the Future.
Account manager/Captain Marvel:
The account manager has to be taken seriously. He/she writes presentations and creates cost estimations at LIGHTNING SPEED, he/she spends the day FLYING from one desk to another to pass information on, he/she has the SUPER STRENGTH to resist the most horrific pressure, He/she has the power within TO ANTICIPATE incoming issues and can PULVERIZE the doubts of clients with his/her powers of persuasion. Hail to the account managers! You’re too good for this world.
Influencer manager/Ant-Man:
Did you know that the less space an influencer manager takes up, the more powerful he/she becomes? This is what managing influencers is about: considering who the brand is, learning who influencers really are, matchmaking the perfect partnerships and then seamlessly let the relationship grow. But don’t you dare think your mission is over! You’ll always have to stay close in case of help needed, discreetly perched on the protagonists’ shoulders.
Data analyst/Black Panther:
Nothing gets you further than a passion for data analysis. Look at Wakanda. People’s ability to collect and interpret data (and vibranium but shhhhh, thanks) turned the hidden country into the most technologically advanced nation. The data analyst similarly has a key role in any advertising agency. They predict trends, put ineffective strategies back on track and draw insightful conclusions from reports. Just a hint: you have to love numbers. WAKANDA FOREVER!
Motion designer/Iron Man:
Technology, man… It can give you so much: a fake beating heart for Iron Man for example, or the power to discreetly slip a growling T-rex into Breakfast at Tiffany’s for a motion designer (why not?). Editing content, adding special effects, animating illustrations or type. . . what can’t you do?? At the end of the day, Iron Man and the motion designer are the same: two adults playing with their toys to save the world.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.