Snooze Retains Starcom Melbourne As Media Agency

Snooze Retains Starcom Melbourne As Media Agency

Australian bedding brand Snooze has retained Starcom Melbourne as its media agency following a competitive pitch.

Starcom has held the substantial Snooze media account for more than a decade and successfully partnered with the bed and bedroom furniture retailer to deliver a roadmap to achieve its business growth objectives.

Starcom will work with Snooze to deliver innovative ideas that differentiate the brand in a category that is undergoing significant change, develop a dynamic measurement approach and access business partnerships with a focus on delivering experiences that drive audience outcomes.

Snooze managing director Simon Beaty said: “Starcom has been a trusted partner for over 10 years and we are pleased that this relationship is continuing.

“We look forward to working with the team at Starcom to grow the Snooze brand and deliver exceptional customer experiences.”

Starcom Melbourne managing director Stuart Jaffray said: “Snooze has experienced first-hand our ability to create proactive value for our clients through a deep understanding of the customer, brand and connecting media with business outcomes.

“We are delighted to continue to partner with Snooze to drive short-term business objectives in parallel with building long-term brand equity.”

Starcom’s appointment is effective from October 2018.




Please login with linkedin to comment

Snooze Starcom Melbourne

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]