The Snakk Media division selling mobile ad inventory for premium publishers, Represent Media, has signed an agreement with CBS Interactive Pty Ltd (CBSi) in Asia.
The agreement means Represent Media will sell the premium ad inventory available on the Asian mobile properties of CBSi, the premier regional mobile network for information and entertainment covering a growing audience of millions of technology and gaming enthusiasts.
CBSi is the first publisher that Represent Media has signed in Asia, with the agreement extending to 12 countries: Singapore, Vietnam, Malaysia, Indonesia, Brunei, Cambodia, Hong Kong, Laos, Macau, Philippines, Taiwan and Thailand.
“Securing a premium publisher like CBSi across such broad and emerging Asian markets is a significant milestone for Represent Media,” says Represent Media general manager Jamie Hollebone. “The CBSi titles are enormously relevant to the region. We worked hard to win this particular deal, and we’re looking forward to growing Asian mobile revenues for CBSi.”
CBSi sales director Nikki Ludowyke explains why they selected Represent Media as their partner in Asia: “Asia is such a burgeoning and vital market for us; after a competitive market review we felt that Represent Media was the new ‘challenger brand’ to work with.”
Snakk Group CEO Mark Ryan says interest in Represent Media has grown rapidly since the division was launched in mid-September: “The potential of mobile advertising in the Asia Pacific region is unparalleled. Jamie and the Represent team are quickly making their presence felt in market. We’ll continue to work on establishing quality partnerships with premium publishers in Asia, Australia and New Zealand.
“With the volume of opportunity ahead and the positive market sentiment around mobile advertising, we are going to raise more funds to scale this new division and other areas of the Snakk business. We’re determined to make 2015 another exciting year for the company.”