SBS And Twitter Partner On 2018 FIFA World Cup Content

SBS And Twitter Partner On 2018 FIFA World Cup Content
B&T Magazine
By B&T Magazine



Twitter and SBS have forged a partnership for the 2018 FIFA World Cup, providing fans around Australia with a Twitter exclusive daily live show produced by SBS, and video highlights of the biggest moments from Russia throughout the tournament.

SBS will live stream #WorldGameLIVE exclusively on Twitter each match day (23 shows, in total), from 15 June 2018 to 16 July 2018. Hosted by Lucy Zelic, the live show will feature The World Game guests and other football experts, who will bring audiences a range of match action, previews, recaps and the best Twitter highlights, as well as segments produced by the SBS team in Moscow.

#WorldGameLIVE will be available to Twitter users in Australia for free whether they are logged-in or logged-out of The World Game Twitter account.

Fans can also tune in to video highlights of each game, with every goal scored, interviews with players and coaches, and official press conference clips, all available via @TheWorldGame. 

“Aussie football fans don’t need to look any further than SBS and Twitter to keep up with what’s happening at the 2018 FIFA World Cup and we couldn’t think of a more perfect match to partner with than SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience,” said Suzy Nicoletti, Twitter Australia managing director. 

Ken Shipp, director of sport, SBS said: “SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 FIFA World Cup™ is a great moment for us all to come together to cheer on the Socceroos and other teams across the globe. We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.” 

Twitter and SBS have been kicking goals in 2018, announcing a raft of new content deals including the Sydney Mardi Gras and Eurovision Song Contest.

SBS is the official broadcaster of the 2018 FIFA World Cup Russia which kicks off on June 14.




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