SBS Scores TV Ratings Win With World Cup

SBS Scores TV Ratings Win With World Cup
Emma Mackenzie
By Emma Mackenzie



Coverage of the 2014 FIFA World Cup is already proving popular among Aussies as the Socceroos’ first match against Chile saw a peak of almost three million viewers.

While Australia may have lost against Chile 1-3 on Saturday morning, 2.276 million viewers tuned in for the match from across the country including metro and regional audiences.

The match saw SBS One grab 18.7% of free-to-air viewers for the day. It was also the most watched program on Saturday.

Viewers also tuned in for the pre and post-match coverage with the pre-match totalling 919,000 viewers (regional and metro) and 1.29 million having a look in after the game.

It seems many were also interested in how England did against Italy as the two battled it out Sunday with Italy claiming victory 2-1.

The match averaged 1,028 million (regional plus metro) with a peak of 1,274 million.

Columbia vs Greece didn’t draw in as many viewers as the other games with 164,000 viewers overall with a peak audience of 190,000. Columbia smashed Greece winning 3-0 and saw a five-city metro free-to-air share of 35.2%.

The early morning match of Costa Rica vs Uruguay also wasn’t high on people’s watch list with an average of 184,000 viewers (regional and metro) tuning in to see Costa Rica take out the win with 3-1.

The Cote d’Ivoire vs Japan match upped the viewers however, averaging 593,000 viewers overall with a peak audience of 651,000.

So far the SBS World Cup coverage has reached 6.46 million Aussies.

Taking a further look into the World Cup coverage, advertising software company RadiumOne found that 45% of consumers plan to watch the games on mobile devices including smartphones and tablets.

The games this year already has 86 million Facebook users in Brazil alone, according to RadiumOne with one billion users on a global scale.

Some of the key findings of the World Cup survey, which involved 1619 participants from 22 countries, found:

  • 1 in 4 people plan to stay updated on scores and news via their mobile device.
  • Adults 18-24 years old are 2.5X more likely to use multiple devices and 3X more likely to use mobile devices than adults 45-75+ for World Cup updates
  • Women show a higher level of planned mobile usage (WOMEN: 47.3 percent vs. MEN: 37.3 percent) to get World Cup related updates.
  • LinkedIn is the social platform that consumers will least likely share (6.7 percent) or seek World Cup information (11.1 percent).

Check out the infographic from RadiumOne below.

RadiumOne_WorldCup coverage_infographic

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