Rubicon Project Introduces Prebid As A Service With Demand Manager

Rubicon Project Introduces Prebid As A Service With Demand Manager

Rubicon Project, the global exchange for advertising, has announced the private beta release of Demand Manager.

Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimize their own Prebid-based header bidding solutions.

Discovery Inc., Publishers Clearing House, AutoTrader, Southern Cross Austereo, and Domain are among the first clients to integrate Demand Manager into their daily operations.

Demand Manager puts publisher monetization teams back in control of their programmatic business with tools that enable them to make quick, informed decisions aimed at driving revenue.

Because the solution is built on Prebid, the global technology standard for open source header bidding, the service is transparent, flexible and ready to connect with more than 70 exchanges and SSPs.

Rubicon Project supports users of Demand Manager by hosting and updating the Prebid code and providing ongoing technical and yield management expertise.

While the rise of header bidding delivered higher revenues for publishers and greater inventory access for buyers, it also injected more complexity into the market.

In 2017, Rubicon Project co-founded Prebid.org, Inc. to foster community-driven solutions to these challenges.

Though hundreds of the world’s most sophisticated publishers rely on Prebid today, they still sacrifice time, effort, and revenue grappling with its day-to-day technical complexities.

Rubicon Project chief technology officer, Tom Kershaw (featured image) said: “As Prebid scaled globally, it became clear that publishers had to expend significant time and resources adapting it to their needs, which is unsustainable and unnecessary.

“With Demand Manager, we see the opportunity to combine the transparency and flexibility of open source with a turnkey service that puts control back in the publishers’ hands so they don’t have to rely on us or anyone else to run their businesses.”

Publishers Clearing House’ business development & programmatic partnerships, Matt Burgess said: “Implementing Demand Manager immediately increased our revenue by double digits.

“The solution enables us to lower page latencies and improve our user experience, but the biggest change is how simple and easy it is to transact with all of our partners.”

Discovery Inc. vice president, programmatic solutions, Bill Murray said: “We’re very excited to leverage this new service from Rubicon Project.

“The tools and support that Demand Manager provides allow us easy access to actionable data while operating in a transparent environment.”

Key features of Demand Manager include:

  • Universal performance analytics and configuration UIs that enable publishers to monitor and optimize demand across all demand sources.
  • Integration with Rubicon Project’s marketplace across all deal types ensuring seamless integration with Private and Guaranteed Deals that are increasingly central to large publishers’ monetization efforts.
  • Dedicated technical and yield management expertise including implementation, configuration, hosting, and yield management support.



Please login with linkedin to comment

Demand Manager Prebid Rubicon Project

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]