REBORN Adds To A Growing Nestlé Portfolio

REBORN Adds To A Growing Nestlé Portfolio
Sabir Samtani
By Sabir Samtani



Digital agency REBORN has picked up further key digital responsibilities for its giant confectionery account Nestlé.

REBORN, which already holds the MILO account, has in the past few weeks been appointed by the FMCG giant to handle work on NESTLÉ corporate and NESCAFÉ brands.

“We’re really, really excited about these wins – it’s a testament to the recent changes we’ve made to our business,” says REBORN group managing director, Noel Magnus.

“The high quality of our recent appointments, and the breadth of our new offer impacted significantly in these results – adding such important parts of Nestlé to our roster is just brilliant”,” he added.

Magnus says “the agency is evolving nicely”. Over the past three months, REBORN has added a number of key personnel including Paul Dunne (creative director) from M&C Saatchi – as well as launching a JV with thedylanagency’s, Dylan Taylor.

The agency has also added nine new staff members across account management, strategy, creative and social.

“We’ve been flat out over the past few months – so it’s really satisfying to see results like this coming through,” Magnus said.

REBORN will be announcing three other wins, in the coming weeks.

“Having genuine capability in all key communication channels is essential for optimised delivery – I’ve always believed that. And in today’s world, with marketing departments under serious resource and time pressure, it makes more sense than ever,” added Magnus.

In other REBORN news, the location of its first overseas office is expected to be announced in mid to late May this year. Magnus advised that “but for a few I’s and T’s, everything is in place for the launch.”.

Discussions are also underway regarding further overseas locations. “We do have a few interesting conversations going on at the moment – let’s see where they lead. Early days at this stage, but we are keen to increase our footprint if there’s logic to it,” he said.




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