When menopause and PMS are discussed, euphemisms are often used to disguise the hugely unpleasant and exhausting symptoms women can experience.
So, rather than show flowers, fields, ponies or clouds we evoked the inner voice of PMS, Exhaustion and Menopause to confront the issues head on to show how the Harmony range of natural products can help break up with these symptoms.
Magazine and online ads combined with radio spots in Australia and New Zealand has helped Harmony become the natural choice for women who want to take control of PMS, exhaustion and menopause.
Martin & Pleasance brand manager for Harmony, Chloe Holyman, said it’s all about steering clear of tradition.
“The Reactor has challenged the norm by using language that women use when they are having a hard time with PMS and menopause, but without trivializing the issues or talking down to them. They confronted the often really nasty symptoms and showed how women of all ages can take control with Harmony,” she said.
“The creative approach is unlike anything we have seen in this category and the feedback has been overwhelmingly positive.”