With the spotlight shining brightly on the Gold Coast for the 2018 Commonwealth Games, QMS Media has launched three new digital billboards across the city.
Situated at the gateway to Surfers Paradise and named after Australian surfing icons, ‘The Beachely’ and ‘The Fanning’ are QMS’ latest additions to the Gold Coast Highway.
As a double-sided portrait billboard, this duo has been strategically positioned on this major arterial to maximise uninterrupted viewing for traffic travelling in both directions.
The third new landmark digital to be switched on this month is located in the heart of Carrara’s major sporting precinct.
Situated adjacent to Metricon Stadium and the Gold Coast Sports and Leisure Centre, this billboard targets heavy traffic travelling along Nerang-Broadbeach Road as it flows onto the nearby Pacific Motorway.
The launch of these three new digitals has been integral in delivering major brand campaigns in the lead-up to and during the Commonwealth Games.
QMS chief executive John O’Neill said: “We are so proud to have been able to expand our digital footprint on the Gold Coast as the world and Australia descended on the city for the Commonwealth Games.
“Our dominant digital billboard and street furniture portfolio across the region ensures our client’s brands engage with more than 90 per cent of consumers in this highly sought-after market.”