Publicis Media ANZ chief Matt James has been appointed as the global brand president of Zenith.
Reporting to Steve King, CEO of Publicis Media, James will take up the role in January 2019 and will be based at Zenith’s HQ in London.
James succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO.
With a career in global media spanning over 28 years, James started his career with Publicis Groupe in 2010 as managing director of Starcom in the UK.
After a stint at Nine Entertainment, he returned to Publicis Groupe in 2015 as CEO of ZenithOptimedia for Australia and New Zealand, before becoming CEO of Publicis Media across the trans-Tasman the following year.
Succession plans for Publicis Media’s ANZ leadership will be announced shortly. Until then, James will continue to serve in a leadership capacity at Publicis Media in addition to his Zenith remit.
King said: “Matt is a highly respected agency leader, who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands.
“He has achieved considerable success during his time at Publicis Media and I know that he will now take Zenith from strength to strength.”
Commenting on his appointment, James said: “I am hugely excited to be taking on the leadership role at Zenith.
“The network celebrated its 30th anniversary this year and is a recognised industry leader with its ROI agency positioning and development in data and technology, experience planning and machine learning.”