Practicology Named Jenny Craig’s Digital Agency

Practicology Named Jenny Craig’s Digital Agency

Global multichannel consultancy firm, Practicology has been appointed as the strategic digital agency for Jenny Craig. Practicology will manage a number of retained services and implementation duties.

Services provided will range from creative digital design and UX, to conversion rate optimisation and analytics.

Stephanie Malkin, director of marketing at Jenny Craig said, “We are extremely excited about appointing Practicology as our digital strategists. We know that the digital platform is key to the success of our customer journey and the guys at Practicology have the drive and the vision to make our overall online consumer experience even better. Their strength in user experience, customer journey, conversion and analytics really stood out for us in the pitch process and we look forward to having the team take us into the future!”

Jenny Craig joins an impressive client line up, with Practicology also working with iconic brands such as; David Jones, Country Road, Gazman, Converse, Rodd and Gunn, Moet Hennessy, Calibre, Samantha Wills, freedom and Rip Curl to name a few.

Merline McGregor, Practicology’s general manager said, “We are very excited to be partnering with an iconic brand such as Jenny Craig. Our expertise in ecommerce and multichannel and growing Australian brands digitally aligns perfectly with Jenny Craig’s future strategic digital direction.”




Please login with linkedin to comment

Digital Entertainment Practicology

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]