PlayKids has appointed Australian PR agency Connect PR to lead its Australian PR strategy.
Australian parents are now able to access the world’s favourite educational entertainment hub for preschoolers, ‘PlayKids’, a one-stop destination offering an huge range of educational games, books, lullabys and the hottest kids television properties.
“With more and more children using apps on mobile devices each year, it was imperative that PlayKids would serve both parents and kids alike as the one-stop educational entertainment hub on a global scale; families need to feel assured that their kids are accessing secure material that is relevant, engaging and frequently updated with educational activites, books and vídeo content,” says Eduardo Henrique, head of global expansion at PlayKids.
Of the appointment Connect PR founder and managing director, Megan Rose says, “We are thrilled to be working with PlayKids app. We specialise in connecting with families, and PlayKids is a fantastic addition to our clients in our children’s consumer entertainment division including U Games Australia, Fremantle Media Kids, Zodiak Rights UK (Mister Maker), Playschool LIVE shows and others.
“There are also quite a few parents in our team and we all love what PlayKids has to offer our young children as a hub of educational games and entertainment – all in one safe destination.”