OOH Sector Achieves Double-Digit Revenue Growth

OOH Sector Achieves Double-Digit Revenue Growth

Australia’s out-of-home (OOH) industry has reported a net media revenue of $60.8 million for the month of April – an increase of 10.8 per cent for the same month last year – according to the latest figures from the Outdoor Media Association.

Digital OOH net media revenue made up 44.1 per cent of total net media revenue – up from
36.6 per cent from April 2016.

Here are the category figures April 2017**:

  • Roadside billboards (over and under 25 square metres) – $24.6 million
  • Roadside other (street furniture, bus/tram externals, small format) – $16.0 million
  • Transport (including airports, bus internals and train stations) – $8.6 million
  • Retail, lifestyle and other^ – $11.7 million

The comparative year-on-year media revenue data reflects adjustments made by members in December 2016, where media revenue was reallocated between month reporting periods. As this is a reallocation between months, the total revenue reported in 2016 has not changed.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries, and
medical centres.
** Figures may not add to total due to rounding.




Please login with linkedin to comment

Cuts Guidelines

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]