Omnicom Media Group has appointed Ben Mulcahy, founder of Pink Media Group, as national head of OMG Diverse.
OMG Diverse was created in 2014, to help brands reach Australia’s diverse audiences including CALD (culturally and linguistically diverse), Indigenous and LGBTI.
Since its inception, OMG Diverse have uncovered invaluable insights for clients that include; Telstra, Qantas, Estee Lauder Companies, Bayer, NSW Government, Village Roadshow, 7 Eleven and HP.
Mulcahy joins OMG with more than 20 years of industry experience, with roles at JCDecaux, Big Mobile and most recently running his own media and communications agency, Pink Media Group, which connects brands with Australia’s LGBTI community.
His appointment is part of a revitalisation of the OMG Diverse offering.
Omnicom Media Group Australia & New Zealand CEO Peter Horgan said: “With over 5 million Australians speaking a language other than English at home, targeting diverse communities has never been more important.
“With this key hire, we are continuing to build our on-ground capability to unlock even more growth for our clients across the group, in a tailored and impactful way.”
Mulcahy added: “Australia’s rich diversity of cultural, ethnic and linguistic backgrounds provides a vast landscape of media opportunities.
“I’m excited to help brands tailor their communications for our rapidly growing diverse audiences. It’s great to be part of the OMD & PHD agency offering, and I am looking forward to crafting great work for our client roster.”
Ben will be responsible for continuing the strong growth delivered by this specialist unit across all relevant Omnicom Group clients and agencies including OMD, PHD and Annalect.
The appointment is effective immediately.