OMD Wins Red Cross Media Account

OMD Wins Red Cross Media Account

OMD is delighted to announce that it has been appointed the media strategy, planning and buying for the Australian Red Cross Blood Service following a competitive pitch which kicked off in December last year.

The Australian Red Cross Blood Service collects, tests, processes and distributes all donated blood and blood products in Australia. One in three Australians will need blood in their lifetime, and around 25,000 donations are required every week to maintain the nation’s blood supply.

Ben Scales, national campaign manager, Australian Red Cross Blood Service commented: “It was a very competitive pitch, in which all participating agencies presented very strong offerings. However OMD clearly demonstrated to us that they understood the future needs of our business, could deliver us outstanding media planning and strategic thinking, and put forward a strong and experienced account team to service our needs. We are very excited to be working with OMD to recruit more blood donors to our cause in the years ahead.”

Margie Reid, managing director, OMD Melbourne added: “The Australian Red Cross Blood Service is an organisation that we have long wanted to partner with. They play such an important role in Australia’s society and we are very excited to begin working with their amazing team of marketers.”

The media business which is thought to be worth between $2-4 million annually will be hubbed out of the OMD Melbourne office.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]