OMD Appoints New Group Strategy Head

OMD Appoints New Group Strategy Head

OMD has appointed Mat Rawnsley to the role of group strategy head for OMD Sydney.

Mat joins from The Monkeys where he spent three and a half years leading media and channel planning, including the media strategy/planning/buying on Boost Mobile’s Stay Living campaign which won three awards including the Grand Prix at the MFA awards.

Mat’s 20+ year’s industry experience encompasses multiple roles across both creative and media including a number of years with the Omnicom group (across OMD, DDB and Clemenger BBDO), his position as media director at kwp!, and communications director at Naked. Mat’s addition to the team represents an increased focus on expanding and elevating OMD’s strategic product across Tourism Australia and other key clients.

Mat Rawnsley

Mat Rawnsley

Gavin Gibson, OMD national head of strategy commented, “We are very excited to welcome a strategic powerhouse like Mat Rawnsley back into to the OMD family. Mat harbours all the skills and expertise necessary to continue driving the industry forward with truly innovative work.”

Matt Rawnsley said of his appointment “The past few years at The Monkeys was a top ride, but I’m seriously looking forward to the very different opportunities that a big but progressive media agency like OMD has to offer. They’ve got a compelling client list, they’re nice people, and they’re set up to do great work”.

Mat Rawnsley will report to Gavin Gibson, his appointment is effective immediately.




Please login with linkedin to comment

Anytime Vision churn Instagram ads Kontented

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]