OMA: Outdoor Hits $447.3 Million For First Six Months Of 2019

OMA: Outdoor Hits $447.3 Million For First Six Months Of 2019
B&T Magazine
By B&T Magazine



The Outdoor Media Association (OMA) has announced that half year net media revenue results for 2019, including category breakdowns. Total net media revenue was $447.3 million compared to $425.2 for the same period in 2018, an increase of 5.2 per cent.

However, it needs to be noted that the results only include OMA members, which is about 80 per cent of the industry.

Change was noted across the following categories:

Category figures half year 2019:

·       Roadside Billboards (over and under 25 square metres)$176.7 million
·       Roadside Other (street furniture, bus/tram externals,
small format)		$126.1 million

 

·       Transport (including airports)$82.6 million
·       ^Retail, Lifestyle and Other$61.8 million

 

Category figures half year 2018*:

·       Roadside Billboards (over and under 25 square metres)$179.9 million
·       Roadside Other (street furniture, bus/tram externals,
small format)		$117.1 million

 

·       Transport (including airports)$69.8 million
·       ^Retail, Lifestyle and Other

 

Digital OOH (DOOH) revenue accounts for 54 per cent of total net media revenue year-to-date, an increase over the recorded 49 per cent for the same period last year.

Quarterly net media revenue has been adjusted to reflect changes in the OMA membership since the previous release:

  • Quarter one net media revenue has been adjusted to $212.6 million, a 5.4 per cent increase from $201.7 million in 2018.
  • Quarter two net media revenue has been adjusted to $234.6 million, a five per cent increase from $223.5 in 2018.



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