In response to demand from brands for innovative premium content, blogging network Nuffnang has partnered with market leader, FremantleMedia Australia (FMA) to develop a one-of-a-kind content solution using high profile digital influencers as talent and utilising bloggers’ owned distribution channels for extensive amplification.
In a market-first move, the Nuffnang/FMA partnership recently launched The Modern Mummy Collective featuring high-profile parenting bloggers discussing modern-day topics such as health, beauty, family issues, products and even politics via a branded video series. This is a unique opportunity for brands to access the extensive Nuffnang network with premium content produced by FMA. The series will be offered to Australia’s leading blue chip brands and be distributed and promoted through Nuffnang’s blogger network of over 8600 bloggers.
FremantleMedia Australia’s general manager brand partnerships, digital, licensing and spring, Zara Curtis, said, “We tell stories in all genres. The chance to connect brands with bloggers and bring video to such a large network of audiences is very exciting. We see “The Modern Mummy Collective as a digital content format with a seasonality approach for brands to tell their stories to a targeted and increasingly large audience. We are creatively meeting the demand from brands for premium video content in the parenting space, and are only too proud to partner with Nuffnang.”
“Launching the series with renowned FremantleMedia Australia was a no-brainer for us. Their creativity when it comes to creation and production of entertainment is exactly what is needed as Nuffnang expands its offering to include influential digital video and distribution. With our network of digital influencers and unique ability to offer talent alongside mass content amplification, we’re confident this product will generate winning results for our brand partners,” said Nuffnang managing director, Felicity Grey.
The partnership was officially launched last Thursday night at The Olsen in South Yarra. A Sydney event will be announced shortly.