Nine’s Lizzie Young Promoted To Content Strategy Director

Nine’s Lizzie Young Promoted To Content Strategy Director
Nic Christensen
By Nic Christensen



Nine has announced the promotion of Lizzie Young (pictured) to the newly-created role of group content strategy director.

Nine CEO Hugh Marks said Young would be charged with driving the company’s approach to the distribution and commercialisation of its content assets across all the platforms now available to it as a business.

“The facts are that Australians are consuming more television content than ever before,” he said.

“However, as audiences change the way they consume our content, we too need to continue to innovate how we both create, and distribute, the unique premium Australian content that we invest more than $700 million every year on.

“Lizzie has played a key role at Nine over the past eight years, which has helped us bridge the gap between content and our commercial partners. She has the background across both our content and sales divisions to help drive not only greater effectiveness in our current business model, but also how we innovate the way we create, distribute and commercialise our content assets to adapt with changing audience behaviour.”

Young said she was excited about her new role and the challenge of finding new ways to engage both audiences and advertisers.

“We must innovate how and where we deliver our content,” she said. “In a fragmenting media landscape, we have to work harder to grab consumer attention. Nine must continue to be at the forefront of our audience’s mind, and when they come to us, we must deliver them an amazing experience.”




Please login with linkedin to comment

brand expression lizzie young

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]