Nielsen: News.com.au Still Australia’s Top News Site, As The ABC’s Rise Continues Apace

Nielsen: News.com.au Still Australia’s Top News Site, As The ABC’s Rise Continues Apace

Nielsen Digital Ratings (Monthly) data for July 2017 saw more Australians consuming current events and global news content with a unique audience of 13.4 million, up one per cent when compared to June 2017.

News.com.au retained the top position with a unique audience of 5.9 million, an increase of 11 per cent compared to the previous month.

Screen shot 2017-08-23 at 10.20.43 AM

Screen shot 2017-08-23 at 10.21.23 AM

In second place was ABC News websites (4.7 million, up three per cent) which switched places with nine.com.au (4.5 million, down four per cent).

Ranked fourth in Nielsen’s digital data was smh.com.au (up 12 per cent), fifth was Daily Mail (no change), followed by The Guardian (up four per cent), Yahoo7 News websites (up four per cent) and BBC (no change).

The Daily Telegraph moved into the top 10 rankings in ninth place with a unique audience of 2.3 million (up five per cent), followed by Herald Sun in 10th place with a unique audience of 2.3 million (down two per cent).

DIGITAL​ ​CONTENT​ ​RATINGS​ ​AVERAGE​ ​DAILY​ ​UNIQUE​ ​AUDIENCE:​ ​PEAK​ ​AUDIENCE​ ​FOR​ ​TOP  NEWS​ ​PUBLISHERS​ ​(FOR​ ​PARTICIPATING​ ​PUBLISHERS)  

For the top 10 news entities reported in digital Ratings (monthly), Nielsen’s Digital Content Ratings found that the unique audience was consistently highest on Fridays for the month of July 2017. In addition, Nielsen’s Digital Content Ratings data revealed that news.com.au reported the highest average daily unique audience during the month of July 2017, with a peak audience of 1.3 million on July 21, 2017, followed by nine.com.au with a peak of 1.1 million on 25 July, 2017.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]