The Newspaper Works will now provide management and logistical support to the Copy School previously managed by AWARD.
Copy School engages some of Australia’s leading advertising creative writers and creative directors to pass on their knowledge and experience.
The two groups have also worked together to create a new brand identity for Copy School, led by The Newspaper Works’ Head of Design, Camila Carmody.
The Newspaper Works CEO Mark Hollands said: “Creative talent – and the creative process – are both vital to the future of the advertising industry. Our partnership underlines our belief in the power of quality advertising and the importance of the great work of Copy School in Australia. We are very pleased to be more closely involved.”
The convenor of Copy School, Ray Black, said: “I am delighted to have a partnership with The Newspaper Works. The commitment of the newspaper industry has been fantastic. The passion for nurturing and championing great copywriting is shared by Copy School and The Newspaper Works.”
“Our upcoming workshops will be facilitated by some of the best copywriters in the industry, who each want to put something back into the industry by volunteering their time and talent. Our workshops are uniquely engaging and creative, delivered in a dynamic and conversational format.”
A series of Copy School workshops will run from November 3 to 7, from 9am-12pm, at the offices of The Newspaper Works in Sydney.
Guest tutors, who have all volunteered their time for Copy School, include:
Justin Drape – The Monkeys
Jonathan Kneebone – Glue Society
Mark Sharman – Sharms Consultancy
Grant Booker – Creative Consultancy
Ben Welsh – M&C Saatchi
Ralph van Dijk – Eardrum
Craig “Moose” Moore – creative consultant
Ted Horton – Big Red