New Luxury Fashion Mag Capturing Advertisers

New fashion glossy builds momentum while championing local designers on an international platform.

With its third issue about to hit newsstands, Australian independent magazine, Façon, is currently gathering momentum in the fashion magazine space by focussing on a sophisticated mix of international luxury brands and high profile Australian designers.

The nation’s newest high-‐end, glossy fashion bible has been steadily building its circulation, with 70,000 readers and growing.

Wholly produced and printed in Newcastle, the boutique publication is part of the burgeoning revitalisation of the regional centre’s retail and creative arts industries, and is creating a buzz around town.

It has been awarded a Newcastle City Council economic development grant for the past two years, which acknowledges its championing of talented regional creatives and designers, who get to showcase their work alongside luxury brands on an international platform.

“On the world stage, Australian fashion has never been more exciting,” explains Façon creator and celebrity stylist, Lara Lupish of the magazine’s growing success. With over 15 years fashion industry experience working, Lara teamed up with some of the industry’s most talented individuals in 2015 to bring her vision for Façon to life.

“My time working overseas was indispensible training in style direction, design and attention to detail – which has stood me in good stead for producing a style bible,” she says.

“The positive response from readers is wonderful – I truly believe magazines are having a resurgence. People still want to curl up in front of the fire or by the pool with a nice glass of wine and look at fashion and beauty.”

“I’ve got a great team and I’m very proud of it – it’s as good as Paris Vogue and we’re in Wickham, Newcastle,” Lara adds. “That’s what makes me most proud – the fact it’s local.

Pronounced “fass-‐on”, façon is a French and Russian word meaning mode, method, fashion and trend. “My grandma is Russian and she would be smoking a cigarette with these long nails and be saying ‘facon, facon’ about something, and it’s always stuck in my mind, it sounded so cool,” laughs Lupish.

Next on Lara’s list is to continue building the content creation side of the magazine, an attractive add-‐on for clients who are no longer simply interested in investing in a single/double page advertisement.

“We are very particular in only including high quality advertisments that truly reflect Façon’s ethos of being a luxury fashion magazine,” Lara explains.

“We found that in order to achieve this we ended up creating a lot of the content and imagery for our clients to use, and this then became a vital part of our media package.

“Along with prime advertising real estate in Façon magazine, they also get a suite of world-‐ class imagery for commercial usage, making Façon an attractive alternative to other publications that don’t offer this service.”

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