New IAB CEO Opens Door To Listen To Market Feedback
Newly appointed IAB Australia CEO, Vijay Solanki, has launched a ‘First50’ tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on July 26, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly to participate in First50 meetings. Digital businesses who want to get IAB up to speed on their operations are also encouraged to get in touch with the IAB to participate in one of the planned Digital Immersion Days.
“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB. I’m keen to engage senior marketers and agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders,” said Solanki.
“Digital businesses will be equally important and I’m planning several Digital Immersion Days that will allow me the privilege of gaining insight into the guts of several digital operations. I’ve already had the promise of a few of these and am looking for more.”
According to Solanki, while the IAB is acknowledged as the industry guardian of all things digital related, including standards, measurement and guidelines, the insights gained from the First50 tour and Digital Immersion Days will provide him with the opportunity to get the real pulse of the Association and industry; and then to evolve the IAB platform and remit.
Solanki can be reached via CEO@iabaustralia.com.au.
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