Network 10 has unveiled its brand new news set, stretching 36m and featuring a 9m x 2.4m screen with a 1.5mm pixel pitch, the largest of its kind in the country.
Based in the atrium of 10’s Sydney headquarters, the new set will be home to 10 News First, Studio 10 and Sports Tonight, in addition to use by 10 other assets such as The Loop, RPM and 10 Daily.
Network 10 director of news content Ross Dagan said: “Delivering first-class news, information and discussion to audiences when and how they want it continues to be our most important focus.
“Our new set gives us the tools to do that in far more dynamic and contemporary ways.
“We have some of the best journalists, presenters and graphic designers here at 10.
“Now, coupled with our new news set, we can connect and engage with audiences more directly than ever before.
“From sitting behind a desk, to a couch discussion, to a panel setting to a stand-up introduction, the new set is flexible.
“We are able to instantly transform program segments and can deliver news and information in any scenario easily, depending on the need and topic.
“With the biggest news LED screen of this resolution, we’re also able to present higher-impact visuals and graphics to better tell the stories audiences care about”.
The set’s perimeter also features five visual stripes, including a high-resolution ticker-type screen that can be fed with pictures and graphics to instantly change the theme or pass on breaking news information.
The updated set follows the rebrand of 10’s evening news program from Ten Eyewitness News to 10 News First, and the addition of journalists into key roles including Kerri-Anne Kennerley as Studio 10 presenter, Peter van Onselen as network political editor, Hugh Riminton as national affairs editor and Chris Bath as weekend news presenter.
It comes off promising numbers for 10’s news assets, with increases across the board, including 10 News First increasing its commercial share by 0.5 points since its rebrand on 31 October, Studio 10’s audience increase by 10 per cent since November 2018, and 10 Daily experiencing its biggest month ever in January 2019.
Dagan continued: “We’ve had some incredible momentum with our news assets over the last few months, which is really encouraging.
“The new set is an important milestone in our long term strategy and I’m really excited to be part of a team changing the way we deliver news and information to audiences”.
The news sets in Melbourne, Brisbane, Adelaide and Perth will also be re-built to reflect the design of the new Sydney set.